“Non-Market Dynamics”

  • Program Name: Leaders are Winners
  • Program Entity: Enriching Executive Insights
  • Program Classification: Risks Assessment & Strategic Management
  • Status: In Effect
  • Duration: 7 Hours
  • Language of Instruction: Greek & English

Look at your Business from a New Perspective

If we share the same understanding that businesses do not exist in a vacuum but are rather an integral part of the broader society and cannot avoid the social and political structures that surround them, then we understand the importance of the Non-Market dynamics. The Non-Market environment is greatly unexplored by business organizations, but who dares to doubt that its effect can be severely challenging or even honed to a great opportunity?

The purpose of this seminar is to highlight the importance of the No-Market forces and framework on business continuity and growth.

Uncover the Unseen: Delve into the World of Non-Market Dynamics.

Go Beyond Traditional Markets: Ever feel like there’s more to business success than meets the eye? You’re right! Join us at our groundbreaking seminar, “Non-Market Dynamics,” where we’ll unravel the forces shaping organizations beyond traditional markets.

Competitors are What You Know: Discover how acknowledging non-market stakeholders as vital players can redefine your strategic approach. Gain the upper hand by understanding that your real challenge and opportunity extend far beyond the conventional market players.

Strategic Advantage: Explore how analyzing non-market challenges becomes the game-changer, offering you a strategic advantage in a world where traditional market dynamics are only the tip of the iceberg.

Breaking Barriers: Learn to navigate disruptions, economic nationalism, populism, and the intricate web of lobbying, framing, and NGO influence. Uncover how these forces can either be barriers or stepping stones to your organizational success.

Don’t Miss the Wave of Change: The era of “minding our own business” is over. In this dynamic landscape, actively participating in a broader vigilant subset is key. Learn how to understand, navigate, and leverage the complexities and transform challenges into strategic advantages.

Learning Objectives

  • Understanding Non-Market Dynamics: Develop a comprehensive understanding of the various social, political, and regulatory forces that impact businesses beyond traditional market interactions. Learn to recognize the significance of non-market stakeholders and their influence on organizational strategies and outcomes.
  • Strategic Analysis and Adaptation: Gain insights into how analyzing non-market challenges can provide strategic advantages for businesses. Learn techniques to assess and adapt to disruptions, economic nationalism, populism, and other non-market factors that affect business continuity and growth.
  • Stakeholder Engagement and Relationship Management: Explore the importance of engaging with diverse stakeholders, including NGOs, governments, and community groups, as integral players in the business environment. Develop skills in building and managing relationships with non-market actors to enhance organizational resilience and reputation.
  • Leveraging Non-Market Opportunities: Identify opportunities within the non-market environment that can be harnessed to drive business success. Learn how to leverage non-market dynamics as sources of competitive advantage, innovation, and strategic positioning in an evolving business landscape.

“The deadliest battlefied is the distance between a politician and a camera”!

Save the Date! Because the future belongs to those who understand and embrace the non-market dynamics shaping industries today. Don’t just survive – thrive in this new era of business evolution!

We will meet at the intersection of business and non-market forces.  

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